Shea Moisture recently hosted their first ever pop-up in Canada. It was unlike anything I’d ever seen before in Toronto.
It was a four day pop up celebrating all things hair. It explored topics like beauty, wellness and culture as it relates to hair. The theme of the pop up was Be Your Beautiful. It also coincided with Toronto Caribbean Carnival and as a result had lots of island flavour. I had the honour of contributing to a panel and hosting the VIP launch event.
