Beauty, Culture

I’d like to work with more Black brands!

September 2, 2020
Black brands

We’re in the midst of what many are calling a reckoning. A Black revolution if you will. The racial injustices and instances of systemic racism that Black people have been crying out about for decades is finally being heard. We’ve seen some swift changes of late…some genuine, some not. But either way progress is finally starting to happen in some areas.

The stories we’ve heard on social media particularly from those in the broadcast industry have moved me immensely. They have also been incredibly triggering for me having spent 10 years in the the Canadian broadcast industry; one of a handful of Black faces on Canadian news. There is a lot that I’m still processing from that period of my life. As well as my experiences as an entrepreneur and digital content creator. For now I choose to focus on my baby and my work. However, I also believe that I can still make small change in my own circles. We should all aim to do this.

For me that involves featuring more Black owned beauty brands and Black experts in my articles and TV segments. I put a call out on my instagram for brands to reach out to me and received a huge response. It took me a while to respond to everyone (still responding actually.) I now have samples of some amazing Black owned products and I continue to build a database of companies that I can share with other beauty writers and TV contributors. The work continues! Please watch the video below. Email me if you’re interested info@nnekaelliott.com

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