Yes there was always a Roots store at Yorkdale…but it looks verrryyyy different now. Their new flagship concept store opened at Yorkdale Shopping Centre last week. I had the pleasure of checking out the new store prior to the official opening.
The new Roots flagship store is like a trip to the cottage with a modern enhanced experience. It’s chock full of Roots memorabilia, photos and iconic pieces. Plus a noticeably wider merchandise selection and a tech heavy customization area. Speaking of tech, I especially like the new lounge/charging corner.
The event also celebrated the launch of “World Famous Sweats” featuring Canadian musicians Jessie Reyez, Daniel Caesar, Daniela Andrade and Ryland James. I went to the opening with entertainment renaissance woman, my girl Kerra Denel. Check out the photos below. My latest vlog is also below which includes this event!
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